Wild Citizen

Is an idea generated by two Belgian citizens (Thierry M. & Nicolas T.) who wanted to link popular symbols with events focused on a sustainable impact in the urban environment. That's how Wild Citizen came out.
Hoet&Hoet had the pleasure to drive this project with them in a strategic approach with an inclusive concept and an interactive vision. The users of this new product will be able to participate in various events organized with this common and positive vision. Also their faces were used to be part of the identity. Putting forward the idea of a local community made by real people. With engaging actions around the idea of being more involved in sustainable life habits.

Unfortunately this concept was not retained nor completed.
But because of the pleasure we had to make this we still wanted to share it with you.

We hope you'll enjoy.

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