![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/9a0fb7bd-266d-4124-bc1f-c683fad81268_rw_1920.jpg?h=3e53fd5812dabb5b922af6bc620f5ae8)
Terres du Val
Nestled in the heart of green hills, on the heights of Huy, in Belgium, discover Les Terres du Val*. Here flourish sustainable entrepreneurial projects : the Ferme du Val*, Naxhelet*, the 'boulangépicerie' Champain* and the vineyard of the Château du Val*.It is a unique story of encounters, hospitality, passion and agriculture. The domain has more than 80 employees and is managed in an environmentally friendly and responsible manner. Hoet&Hoet had the honour and pleasure of collaborating on this beautiful project.
Branding, Naming & Strategy _ Hoet&Hoet
Illustration _ Coralie Roels-Parmentier
Photography _ David Plas & Vébé
The Symbol
Developed as a custom asterisk that usually refers to a note or a word in a text.
Here, it accompanies each entity to demonstrate its belonging to the ecosystem.
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/40508c54-a5db-4022-85a8-42ae6af7e8f4_rw_1920.jpg?h=7e2de2c7004680fe76f0b3b917423b7c)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/1241875c-420e-42e8-9fff-6463a0d4dc28_rw_1920.jpg?h=760ad5a31c873d7e81b254d61c5c63cf)
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The Ecosystem
Following the example of the ecosystem created by the family Jolly for Les Terres du Val, Hoet&Hoet has also opted for an ecosystem bringing together various creative profiles: an illustrator for custom drawings, a photographer for the creation of inspiring visuals, a copywriter for crafting their story, and several graphic designers to establish the brand’s identity.
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/53c058a5-6d41-45e0-99f4-a875a8f25bd6_rw_1920.jpg?h=304bddb77081d909ce43d1bcb945ece7)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/fca19274-3e9b-4ab4-a543-3132f79b1bf4_rw_1920.jpg?h=df3aa0fbbf862f2c4a0100747bb25373)
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![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/dc098d3f-8df5-41c1-a336-69c5244dd4ad_rw_1920.jpg?h=52dde54b5ffe35a31a11cd35bf052050)
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![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/68fbdd43-d9c9-4953-9204-0889b72d3ec3_rw_1920.jpg?h=ef990646bf47c219b3d1809482f665bd)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/089b959f-e364-454f-9dd8-47651be20352_rw_1920.jpg?h=7ebc191dd8be3ac04b8037b1224e707c)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/71f1a445-6ae4-4f4a-b78d-3cd4ea62f31d_rw_1920.jpg?h=bac969a981c0c94dc6c01f5165636680)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/9c58cc2d-e883-49fc-b27b-6e79f67bc1ac_rw_1920.jpg?h=7e7f78b5f1e904e37aa050aea2ca4cf8)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/147b92fe-29cf-4b04-a390-e0fbe27d9cd2_rw_1920.jpg?h=c68b786669b34f286634db6d36855a6c)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/6a949500-b714-4150-8522-8a841a8af205_rw_1920.jpg?h=819111bf6cdac3baa0695f254ae978e1)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/f854d698-67da-45d7-8319-e867998fec37_rw_1920.jpg?h=c7ea64ddad39fa7d3929e1edd27ed7d7)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/afd382f0-1e5f-4de4-89c0-5c45d6e9e34b_rw_1920.jpg?h=75ba37dfbde7c71837e4a9cc8d27c4b6)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/a5217104-9733-4277-a4d5-61a5d9e3419f_rw_1920.jpg?h=f3beec8839ad3672cadf87fabda2c38b)
![](https://cdn.myportfolio.com/3217ca02908d48b668889085bfbd31ba/87c03364-1403-47aa-8a48-e929993f7801_rw_3840.jpg?h=8e107dcd12640a64bfd615e87ef99715)
This last visual was made with the help of Firefly from Adobe.