A playful and 100% handmade pop-up story created to celebrate the launch of the new Lacoste L!VE fragrance, and to explore, page after page, the universe, assets & ingredients of this unique new pillar.

Creative Direction : Wildvertising - wildvertising.be
Art Direction & Paper Design : Ink Studio - inkstudio.be
Music : Ulysse - Wounds  soundcloud.com/ulyssemusic


Making of

A L!VE Pop-Up Story

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